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Tenerife’s popularity on the rise

Filed Under: Travel Trends Tenerife is a beautiful holiday destination

Posted on 04th Mar 2014

Tenerife has long been a popular tourist destination, with the latest figures from the Tenerife Tourism Corporation revealing that it has lost none of its charm for British holidaymakers.

More than 1.5 million Brits travelled to the Canary Island in 2013 – a figure almost one per cent higher than in 2012 – and accounted for almost a third of all arrivals on the isle.

Travel industry and promotion director at the Tenerife Tourism Corporation Pia Louw commented: “The UK is our most loyal market with a repeat visitor rate of 77 per cent. We believe that the reasons for this fidelity, apart from our weather of course, include the huge variety they can find on the island.”

What’s more, the organisation has noticed an interesting change in the habits of British travellers arriving on Tenerife’s sun-kissed shores – a growing number are choosing to stay in four and five-star hotels, rather than picking cheaper options.

In fact, almost half (44.9 per cent) of the Brits who came to Tenerife in 2013 opted for this kind of high-quality accommodation.

And who can blame them when Tenerife is home to so many fantastic resorts? Families are incredibly well catered for on this stunning island, with several outstanding hotels at the top end of the scale that are certainly designed with parents and children alike in mind.

The Abama Golf & Spa Resort is a classic example, with children’s clubs for various ages, its pushchair-friendly grounds and a personal nanny service that gives parents the chance to enjoy some quality time together during their holiday.

The Tenerife Tourism Corporation also recorded a significant jump in the number of travellers staying in La Laguna and Santa Cruz, although the organisation pointed out that Brits still favour the southern beach resorts.

Gran Hotel Bahia del Duque is ideally positioned to take advantage of the stunning beaches in the Costa Adeje region of Tenerife, while also providing everything you could need onsite for a fantastic, memorable and relaxing family holiday.


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